Dealerfire

Full ad campaigns for Dealerfire, including Video, Posters, Social Media Assets, & Print Ads

Join The Resistance - Campaign Video

After a series of award-winning years, Dealerfire became the most sought after digital agency in the automotive industry. The resistance campaign was created to showcase the members of Dealefire as being the MOST WANTED, while allowing our clients to resist the templated services of our competitors.

Break Free - Print and Social Campaign

The mugshots of the Break Free campaign began as a one-off project and quickly grew into a multi-faceted strategy, utilizing print, web and social media. Maintaining the brand's color and typography, the campaign emphasizes the reality of breaking free: beaing seen as a disruptive outsider. It also stands confidently against the criticism, reveling in the opportunities that arise from change.

The Resistance - Print and Social Campaign

The Resistance campaign, the second stage in the Break Free campaign, uses dramatic shading and a series of slightly competeing angles to create mystery and tension, representing our growing presence and disruption in the marketplace. The entire concept says Dealerfire. From the photos shot on the 3rd floor or our office to the mugshots from the previous campaign in the background and the flame tagged over them by the Dealerfire employees.